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We don't sell migrations. We solve platform problems.

Your platform should work for you. When it doesn't, we fix that. We've seen it firsthand: a business spending over $150K a year on a CMS their team described as "an online brochure," with 140 hours a month in manual publishing work that could have been automated. The cost of staying on the wrong platform compounds quietly, every quarter.

But not every platform problem looks like that. Sometimes the platform isn't the issue - you've simply outgrown it. One site became 20 brands. A single market became multi-region. B2C expanded into B2B, a marketplace, an app. Your current stack wasn't designed for that scale, and you feel it every time your team tries to ship something. The businesses that move forward don't spend the next two years in reactive mode. We make sure you don't either.

Sometimes the answer is a full migration. Sometimes it's a takeover of work gone wrong. Sometimes it's finding the low-hanging fruit in what you already have.

Here's how we help:

Paved Digital's platform migration and replatforming service covering strategy, architecture, build, go-live and post-launch optimisation across Adobe, Optimizely, Contentful, Shopify and more

Platform Migration & Replatforming

We manage the full transition from your current platform to the right one: strategy, architecture, build, go-live, and the optimisation that follows. The platforms we migrate to and from cover the full enterprise landscape: Adobe, Optimizely, Contentful, Shopify, Salesforce, Sitecore, Kentico, Umbraco, and more. We'll tell you what's actually right for your business model, not what's easiest for us to sell.

What we protect throughout every migration:

  • Your SEO and search equity: zero disruption to rankings through strict migration frameworks

  • Your data: web insights tracking, customer records, transaction history, content, integrations, before and after analysis

  • Your deadlines: if your contract expires in December, we'll build a plan that works backward from that date

What we do:

  • Legacy modernisationWe replace monoliths and outdated CMS platforms with composable, MACH-aligned architecture built to scale.
  • Ecommerce replatformingWe move businesses from single-market D2C to multi-brand, multi-region B2B and B2C models.
  • Digital Experience Platform (DXP) migrationsWe migrate to and from Adobe, Optimizely, Contentful, and beyond.
  • Cloud migration and app modernisationWe rehost, refactor, or rebuild applications for cloud-native readiness.
  • Content consolidationWe bring multiple brands, markets, and channels onto one governed platform.
Paved Digital's platform takeover service for half-finished builds and underperforming platforms, covering audit, remediation and ongoing commercial optimisation

Platform Takeover

You brought in an agency, they promised the world, delivered a half-finished build, and moved on. Now you're left with something that doesn't work, a team that doesn't trust the process, and a budget that's already been spent. We take these projects over regularly. We come in, audit what exists, tell you honestly what's worth keeping and what isn't, and build a plan to get you to done.

We also take over platforms that are technically live but not delivering. Performance issues, poor integrations, no analytics, no experimentation, no visibility in search or AI results. We fix the foundation and the processes running on top of the technology you already have.

Why Paved Digital:

  • Equal dedication regardless of your budgetEvery engagement gets the same level of attention and rigour, regardless of where it sits in the project range.
  • Accountability that lasts beyond go-liveWe stay involved after launch, making sure what we've built keeps performing.
  • A single digital strategy teamOur expertise spans SEO, GEO, data analytics, CRO, experimentation, and user journey optimisation, so your platform's commercial performance improves alongside the technical work.
Paved Digital's business case development for platform migration including ROI modelling, timeline planning and total cost of ownership analysis

Building the Business Case

The cost of staying on the wrong platform compounds: licensing, maintenance, lost conversions, operational waste, and the engineers keeping a legacy system alive. When you model it properly, the break-even on a migration is often much shorter than teams expect: under 12 months in many cases. We help you build that case before you commit to anything.

What we provide:

  • Conservative ROI modelsA realistic view of costs, savings, and returns so there are no surprises after sign-off.
  • Realistic timelinesBuilt around your constraints, contract dates, and internal capacity - not an ideal-world scenario.
  • Total Cost of Ownership (TCO) analysisThe full picture of what your current platform actually costs versus the alternative, so you can take it to management with confidence.

Paved Digital’s Delivery Approach

We run an Agile delivery model: iterative, transparent, and structured around outcomes.

Our approach usually follows five steps:

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Audit & Discovery

Full landscape analysis of what you have, what it costs, what it can't do, and what the move looks like.
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Strategic Architecture

Design and technology decisions aligned to business objectives
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Legacy Cleanup

Safe, structured removal or refactoring of what's holding you back
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Composable Implementation

Modular, scalable implementation that's built to evolve
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Continuous Optimisation

AI and data-driven improvement from day one post-launch
Why choose Paved Digital as your platform migration and takeover partner: senior expertise, genuine accountability, and deep enterprise platform knowledge without consultancy overhead

Why Paved Digital?

Paved Digital gives you the combination of senior expertise, genuine accountability, and a team that's invested in your outcome. We are experienced enough to have seen every failure mode on complex migrations, small enough that your project doesn't get handed to a junior team after the pitch. Our team has worked across single-site builds, multi-market brands, B2B, B2C and D2C models, and headless and composable architectures. We're also deeply embedded with the major enterprise platforms, which means you benefit from relationships and knowledge that take years to build, without paying for a consultancy's overhead structure.

Three questions to help us give you something useful, not a generic proposal:

  • What platform are you currently on and what's the primary frustration with it?
  • Do you have a target platform in mind, or are you open to a recommendation?
  • What's driving the decision right now: cost, capability, a hard deadline, or something else?

If you're not sure whether to migrate or optimise, that conversation is where we start.

Book a platform audit

Our Platform Expertise

The right platforms are the foundation of digital success. We work with industry-leading technologies to accelerate delivery, optimise performance, and unlock greater value from the tools that drive your business.
We use Adobe solutions to build seamless experiences that fuel growth.
We make the most of Adobe's industry-leading solutions to create seamless, data-driven experiences that help your business grow.
We use Optimizely to empower creators and boost engagement through experimentation.
Our Optimizely solutions focus on improving the content creators' experience and use experimentation to enhance engagement.
Paved Digital is a certified Contentful Solution Partner
We use Contentful's composable CMS to rapidly create and deliver consistent, high-impact digital experiences.
We use Storyblok's headless CMS to build flexible, editor-friendly digital experiences that are fast to launch and simple to manage without developer support.
We use Contentstack's headless CMS to build flexible, scalable digital experiences that are fast to deploy and easy for content teams to manage without developer dependency.
As a VWO partner, we help clients optimise every step of the user journey with clarity and confidence.
As a VWO partner, we design, run, and scale experimentation programs that turn data into measurable improvements in conversion and customer experience.
Enterprise-grade Shopify Plus solutions with customisation and automation
We deliver enterprise-level Shopify Plus solutions, combining high performance with advanced customisation and automation.
We use BigCommerce to build storefronts that scale with your brand.
We build conversion-focused ecommerce solutions on BigCommerce, creating storefronts that grow with your brand.
We use HubSpot to unify marketing and sales with automated workflows.
Our Hubspot solutions unify your marketing and sales on one platform, with automated workflows to attract leads and delight customers.
We use Klaviyo to build automated email and SMS programs that personalise communication across the customer lifecycle and drive repeat revenue.
Our partnership with bLoyal helps boost revenue and customer lifetime value.
Our partnership with bLoyal, a real-time omnichannel customer and loyalty platform, helps grow your revenue and customer lifetime value.
We use OpenAI to power innovative solutions for your business.
We put OpenAI’s advanced AI models to work, creating smart solutions that enhance customer experiences and streamline your business.
We use the Google stack to build strong data foundations for advanced SEO/GEO.
We use the Google stack (Analytics, Tag Manager, Search Console) to build a rich data foundation, fueling advanced SEO/GEO tactics.
We use Umbraco to deliver flexible, integrated projects faster and at lower cost.
We use Umbraco’s flexible, editor-friendly management and powerful integration to launch digital projects faster and at a lower cost.
Our partnership with Eunexus ensures your platforms are fast, scalable, and secure.
With our deep experience on Eunexus’s secure, high-performance hosting, we make sure your digital platforms stay fast, scalable, and well-protected.

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Platform Migration & Replatforming Services | Paved Digital