Paved Digital’s solutions
Real Solutions, Built for Your Business.
We've worked across every complexity, every industry, every stack. Here's how we help:
Every digital capability you need in one proactive team
Paved Digital is a Sydney-based agency with expertise in digital strategy, conversion optimisation, enterprise architecture, development and applied AI. Whether you're launching, migrating, optimising, or scaling across markets, we bring our depth to every engagement.
Tell us what you need Platforms we work with
Proactive Digital Experience Strategy
We monitor data and market trends to surface opportunities. From SEO/GEO and content strategy to personalisation and marketing automation, we turn insights into action.
Website Design and Development
We build digital platforms that attract, engage and convert. UI/UX design, development, architecture, audit, integration, and ongoing management, grounded in data at every step.
Ecommerce Solutions
From seamless shopping experience to secure payment and inventory management, we build ecommerce solutions optimised for ROI, including headless, omnichannel & integrations.
Applied AI Solutions
We cut through the noise to identify exactly where AI creates real impact for you then implement it. With solutions fully customisable, we make it practical, cost-effective & measurable.
Data and Analytics
We get data right from the start: full tracking, reliable data, and meaningful dashboards. We build to best practices so your sites load fast and your customers' privacy is protected.
Experimentation and CRO
From A/B and multivariate testing to full funnel analysis, we identify friction, form hypotheses, and run structured experiments that turn your existing traffic into measurable revenue.
Why us?
Your Digital Partner That's Just The Right Size
We start with a Discovery phase where you share your vision, goals, and challenges. We validate with data and research, prioritise, then build the action plan, assemble the team, and deliver. Senior-led strategy from Sydney, powered by a full-stack delivery team.
Content Items
01
One Partner, Full Accountability
Strategy, design, development, data, all live under one roof. No briefing multiple agencies, no finger-pointing when things go wrong.
02
Proactive Insights and Strategy
We don't wait to be told what to do. We dig into your data, monitor market trends, and surface opportunities before they become missed ones.
03
Senior-led Delivery
Your account is run by senior strategists. We oversee every engagement so nothing falls through the cracks and quality never gets compromised.
04
Enterprise Quality, Reasonable Investment
Our Sydney team work seamlessly with our Vietnam delivery hub, giving you exceptional quality and the investment efficiency you'd struggle to find locally.
05
We've Done It All
Retail, B2B, ecommerce, CMS, multi-market, migration, new build, single site, full digital ecosystem: we know what truly works.
Our Team
Meet The Experts Behind The Execution
Too many clients come to us having been let down before by agencies overpromising, by implementations that dragged on, by solutions that didn't fit. We step in fast, get our heads around your context quickly, and get moving.
Damian Purvis
Director
Paved Digital’s co-founder Damian Purvis has been supporting digital transformation projects for 15+ years. This experience spans ecommerce, marketplaces, web CMS, retail media and email marketing working with clients in retail, manufacturing and financial services.
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Damian Purvis
Director
Paul Tannock
Chief Growth Officer
Paul has delivered thousands of CMS, ecommerce, hosting and digital marketing solutions worldwide. He blends strategic insight with hands-on execution to turn ideas into scalable, high-impact outcomes.
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Paul Tannock
Chief Growth Officer
Tien Le
Head of Digital Strategy
Tien leads digital strategy at Paved Digital, bringing extensive experience in driving user-centric, data-led ecommerce growth. She connects business objectives with technology, leading discovery workshops and shaping strategies across SEO, GEO, data, personalisation and experimentation to deliver clear, outcome-driven roadmaps with real business impact.
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Tien Le
Head of Digital Strategy
Said Soleimanpour
Head of Delivery
With 18+ years in the IT industry and a solid technical background, Said successfully leads projects using both Agile and Waterfall methodologies. He’s known for his strong relationship with teams and great management of stakeholder expectations.
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Said Soleimanpour
Head of Delivery
Sara Akesson
Senior Solution Architect
Sara leads cross-functional teams to deliver digital transformation globally. She specialises in Adobe Commerce, Optimizely and custom enterprise platforms. She loves translating complex business requirements into scalable and secure technical solutions.
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Sara Akesson
Senior Solution Architect
Mickey Doan
Technical Lead
Mickey has 15+ years of experience delivering scalable web, mobile, and hybrid applications across global teams. He's skilled in .NET, React, Node.js, cloud platforms (AWS & Azure), and AI-assisted development tools. He loves building team, practicing agile methodology, and aligning tech with business.
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Mickey Doan
Technical Lead
Trung Truong
Data Scientist
Trung brings deep expertise in exploratory data analysis, automation, and data systems architecture at Paved Digital. With a strong technical foundation and developer background, he bridges business objectives with scalable data solutions. From executive dashboards to full data audits, Trung transforms complex datasets into actionable insights that drive measurable growth.
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Trung Truong
Data Scientist
Duong Vo
Adobe Technical Lead
Duong has over 13 years of experience delivering scalable, secure, and high-performance Adobe Commerce solutions across regional and global markets. He brings strong expertise in PHP, JavaScript, Node.js, and DevOps, with a particular interest in problem-solving and clean design patterns. Curious by nature, Duong enjoys continuously learning and experimenting with new approaches to build robust, future-ready solutions.
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Duong Vo
Adobe Technical Lead
Long Nguyen
Senior Application Engineer
With over 15 years of experience, Long is known for his ability to quickly adapt across full-stack environments. He brings a strong focus on delivering dynamic and engaging user experiences. With his outgoing and adventurous personality, Long is delightful to work with and will always voice his opinions on what he thinks is the best solution to achieve your goals.
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Long Nguyen
Senior Application Engineer
Sang Tra
Senior Software Engineer
Sang is a senior software engineer with experience spanning full-stack development since 2017, with a strong focus on backend systems. He works across PHP, JavaScript and Python, and has hands-on experience with platforms including Adobe Experience Manager, Contentful, Optimizely and MedusaJS. Outside of engineering, Sang is a passionate foodie who enjoys exploring new flavours as much as new technologies.
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Sang Tra
Senior Software Engineer
Show us where you want to go. We'll tell you the best way to get there.
Whether you're building something new or getting more from what you have, we'll help you find the right path forward. Talk to our team - we'll bring the strategy, the technology, and the right people to make it happen.
About Paved Digital
Frequently asked questions
Answers to common questions, with our team here to help.
Paved Digital is an end-to-end digital agency, based in Sydney, Australia, that helps organisations transform their digital experience.
We design, build, integrate and optimise digital platforms, including websites, headless CMS, eCommerce solutions, mobile apps, AI solutions, data systems and MarTech stacks. Our team supports clients from strategy, UI/UX design and enterprise architecture through to delivery and ongoing data-driven optimisation, leveraging AI. We help remove delivery risks and turn complex delivery into clarity.
Paved Digital works with any organisations in Australia and New Zealand that need modern, scalable, and measurable digital solutions. This includes corporates, government, single- or multi-market brands needing high performance, security and content scalability.
Our team have been on client, product and agency sides across many industries, such as agriculture and agribusiness, financial services, education, technology, healthcare, retail and ecommerce, manufacturing, food and beverages, insurance, government and more.
Paved Digital offers end-to-end digital strategy, design, development, optimisation and ongoing support.
Our core services include:
Digital strategy, discovery, UX/UI design and user testing
Website development, including implementation of headless CMS, ecommerce platforms, mobile apps, content modelling, multi-market architecture and systems integration
Data, analytics, experimentation and conversion rate optimisation
Search- and AI-engines optimisation (SEO/AEO)
Personalised customer journeys and loyalty solutions
Ongoing digital support and maintenance
Yes. Paved Digital is an end-to-end delivery partner, managing everything from strategy and design to development, SEO/GEO/AEO, data analytics and ongoing optimisation for growth. This reduces the need to use multiple vendors and ensures faster delivery, seamless integration and a single accountable partner.
Paved Digital is different because we were built on trust, long-term collaboration and a commitment to business results, not technology for its own sake.
We have worked together for years across enterprise projects, combining deep technology expertise, strong UX/UI capability and AI-driven optimisation. Our expertise spans Adobe, Optimizely, Contentful, Salesforce, Shopify, BigCommerce, and the broader ecosystem of PIM, DAM, CDP, CRM, loyalty, AI and analytics solutions. We remain fully tech-agnostic. Technology is an enabler, and business outcomes always come first. We help clients modernise systems, unify content and data, and launch digital experiences that scale globally, using data and AI to increase delivery efficiency so clients can focus on strategy and results.
You start a project with Paved Digital by beginning with discovery and strategy, where we align on goals, systems and requirements. We assess your systems, data, content, competitors, user journeys and business objectives.
Then we design the right architecture, select suitable platforms, and prepare detailed requirements with priority levels. Together, we refine scope, timelines and budget before moving into implementation with clear processes, quality control and transparent communication. After launch, we integrate data and MarTech, and provide ongoing optimisation to support long-term growth and measurable outcomes.
AI is embedded throughout our process from user-journey and data analysis, content optimisation to predictive analytics, personalisation and ongoing SEO/GEO/AEO improvements. Paved Digital also develops custom AI solutions such as chatbots, reporting solutions and automated operations. We help clients adopt AI safely and strategically, ensuring measurable outcomes.
Most Paved Digital projects take between 4 weeks and 9 months, depending on complexity and scope. Smaller enhancements are typically delivered in 4–8 weeks, full website redesigns in 8–12 weeks, and enterprise or multi-market builds in 3–9 months.
We prioritise scope, divide work into phases (e.g., MVP vs future stages), and scale resources as needed. All Paved Digital projects are delivered on time and on budget, with clear planning and transparent communication throughout.
You may need a digital transformation partner if your systems, workflows or platforms limit growth, performance or customer experience.
Common signs include:
A legacy CMS or outdated systems
Slow or difficult content workflows
Multiple disconnected systems and data
Poor performance or outdated UX
Global expansion or multi-market needs
Internal team capacity gaps
If this sounds familiar, Paved Digital can help you map a clear transformation roadmap.