Our Approach
Our team bring decades of combined experience in enterprise platform architecture and complex systems integration, leveraging AI to deliver results. And have fun while doing it!

Our team bring decades of combined experience in enterprise platform architecture and complex systems integration, leveraging AI to deliver results. And have fun while doing it!
From optimising what you have to building what you need, our comprehensive solutions turn your biggest digital challenges into your greatest opportunities. Whether it's performance, customers, or growth, we deliver results that matter.

We audit your existing platforms to uncover untapped potential — streamlining how systems communicate, automating workflows, and unlocking new features to deliver faster, smarter, and better results.

Turn your traffic to engaging customers through data-driven insights and personalised experiences. We help you drive customer acquisition, grow revenue and increase customer loyalty.

The power of digital experiences lies in the data that you can collect about your users. But many businesses don't know what to do with it. We help you turn data into features and roadmaps.

Technology, design, strategy, AI, and operations: all working as one to fuel growth. We harness AI to automate, optimise, and focus on the numbers that matter: speed, engagement, conversion, and revenue.

Our partnership gives you complete confidence in your digital security and performance, so you can focus on growth, knowing your platforms are protected and optimised at all times.







Paved Digital is a certified technology and solution partner of Adobe Commerce, Optimizely, Contentful, Shopify and BigCommerce. With over 20 years of experience across digital, technology and eCommerce, our team has worked with almost every major platform.
Rather than pushing a preferred platform, we start with your business, your current technology, and your goals. If you already have a platform, we optimise and scale it. If you're evaluating new options, we help you choose the one that fits your size, budget, and long-term roadmap, not the one that costs the most. That’s why every engagement begins with Discovery so we can audit your current tech, identify opportunities, and recommend only what drives real ROI.
Yes. We optimise for both search engines (SEO) and AI/answer engines (AEO).
This includes structured data, semantic content optimisation, technical SEO, performance improvements, GEO insights and creating content that AI engines prefer in their answers.
Yes. We provide long-term support including maintenance, security patching, performance monitoring, content assistance and continuous, data-driven optimisation. Our goal is to be a long-term partner who keeps your platform scalable, high-converting and capable of driving sustained revenue and customer loyalty.
Yes. We integrate CRMs (HubSpot, Salesforce, Dynamics, Klaviyo), ERPs, analytics platforms, PIMs (Akeneo, Salsify), DAMs, CDPs, marketing automation tools and custom APIs. We ensure data flows seamlessly across your digital ecosystem.
Yes. We design and build eCommerce sites for brands needing fast, scalable and flexible eCommerce experiences. We work with modern eCommerce platforms and headless commerce architectures. We understand integrations with payment and logistic, ecommerce user experience design and conversion rate optimisation, and we leverage data to make sure your ecommerce site converts better than your competitors!
Yes. We specialise in modern, headless and composable architectures. Our team has delivered solutions using platforms such as Contentful, Optimizely and custom headless stacks. We help organisations decide if headless is right for them and migrate from legacy CMS platforms.
Absolutely. We manage everything from content modelling and migration to design, development, SEO preservation and technical architecture. This ensures a smooth transition without losing content, traffic or SEO performance.