Our Approach

Our team bring decades of combined experience in enterprise platform architecture and complex systems integration, leveraging AI to deliver results. And have fun while doing it!

Our team conducts audit and discovery sessions to fully understand your digital landscape.

Audit & Discovery

Step 1: Understand your full digital landscape.
Paved's team proposes strategic architecture to align technology with your business goals.

Strategic Architecture

Step 2: Align technology with business goals.
Our team replaces or refactors legacy systems with minimal disruption.

Legacy Cleanup

Step 3: Replace or refactor with minimal disruption.
Our team delivers a modular, scalable, high-performance build through composable implementation.

Composable Implementation

Step 4: Modular, scalable, high-performance build.
Our team leverages AI and data analytics to drive continuous optimisation.

Continuous Optimisation

Step 5: Leverage AI and data analytics to evolve continuously.

Our Solutions

From optimising what you have to building what you need, our comprehensive solutions turn your biggest digital challenges into your greatest opportunities. Whether it's performance, customers, or growth, we deliver results that matter.

Our team improves performance through platform audits, UX/UI reviews, code optimisation, system integration, and tailored technology recommendations.
Our team audits your platforms to uncover untapped potential and deliver faster, smarter results.

Performance Improvement

We audit your existing platforms to uncover untapped potential — streamlining how systems communicate, automating workflows, and unlocking new features to deliver faster, smarter, and better results.

  • Platform audit and consulting
  • UX/UI design audit
  • Code optimisation
  • Systems architecture and integration
  • Technology recommendations
Enhanced customer engagement through personalised digital experiences and omnichannel strategy
Our team drives customer acquisition, revenue growth, and loyalty through data-driven insights.

Better Customer Engagement

Turn your traffic to engaging customers through data-driven insights and personalised experiences. We help you drive customer acquisition, grow revenue and increase customer loyalty.

  • Digital experience platforms
  • Omnichannel ecommerce strategy
  • Content management systems
  • Customer and member portals
  • Personalisation and marketing automation
Data-driven customer insights enabling strategic business decisions and growth optimisation
Our team transforms customer data into actionable insights, features, and roadmaps for better digital experiences.

Relevant Customer Insights

The power of digital experiences lies in the data that you can collect about your users. But many businesses don't know what to do with it. We help you turn data into features and roadmaps.

  • SEO/SEM growth strategy
  • Data tracking and analytics (GA4, Adobe, etc.)
  • Customer data strategy
  • Experimentation and conversion rate optimisation
Strategic growth acceleration through comprehensive digital commerce and lead generation solutions
Our team unites technology, design, strategy, and AI to accelerate growth through speed, engagement, conversion, and revenue.

Growth Accelerator

Technology, design, strategy, AI, and operations: all working as one to fuel growth. We harness AI to automate, optimise, and focus on the numbers that matter: speed, engagement, conversion, and revenue.

  • B2C, D2C and B2B commerce growth strategy
  • Lead generation websites
  • AI applications
Secure and efficient digital infrastructure ensuring reliable performance and peace of mind
Our team ensures your platforms are secure and optimised, giving you confidence to focus on growth.

Higher Security and Efficiency

Our partnership gives you complete confidence in your digital security and performance, so you can focus on growth, knowing your platforms are protected and optimised at all times.

  • Hosting service
  • Cloud infrastructure

Our Platform Expertise

The right platforms are the foundation of digital success. We work with industry-leading technologies to accelerate delivery, optimise performance, and unlock greater value from the tools that drive your business.
We use Adobe solutions to build seamless experiences that fuel growth.
We make the most of Adobe's industry-leading solutions to create seamless, data-driven experiences that help your business grow.
We use Optimizely to empower creators and boost engagement through experimentation.
Our Optimizely solutions focus on improving the content creators' experience and use experimentation to enhance engagement.
Paved Digital is a certified Contentful Solution Partner
We use Contentful's composable CMS to rapidly create and deliver consistent, high-impact digital experiences.
Our partnership with bLoyal helps boost revenue and customer lifetime value.
Our partnership with bLoyal, a real-time omnichannel customer and loyalty platform, helps grow your revenue and customer lifetime value.
As a VWO partner, we help clients optimise every step of the user journey with clarity and confidence.
With deep experience in testing, CRO and data-driven optimisation, we focus on changes that truly lift performance. As a VWO partner, we help clients optimise every stage of the user journey.
We use BigCommerce to build storefronts that scale with your brand.
We build conversion-focused ecommerce solutions on BigCommerce, creating storefronts that grow with your brand.
We use OpenAI to power innovative solutions for your business.
We put OpenAI’s advanced AI models to work, creating smart solutions that enhance customer experiences and streamline your business.
We use the Google stack to build strong data foundations for advanced SEO/GEO.
We use the Google stack (Analytics, Tag Manager, Search Console) to build a rich data foundation, fueling advanced SEO/GEO tactics.
We use HubSpot to unify marketing and sales with automated workflows.
Our Hubspot solutions unify your marketing and sales on one platform, with automated workflows to attract leads and delight customers.
We use Umbraco to deliver flexible, integrated projects faster and at lower cost.
We use Umbraco’s flexible, editor-friendly management and powerful integration to launch digital projects faster and at a lower cost.
Enterprise-grade Shopify Plus solutions with customisation and automation
We deliver enterprise-level Shopify Plus solutions, combining high performance with advanced customisation and automation.
Our partnership with Eunexus ensures your platforms are fast, scalable, and secure.
With our deep experience on Eunexus’s secure, high-performance hosting, we make sure your digital platforms stay fast, scalable, and well-protected.

Paved Digital is a certified technology and solution partner of Adobe Commerce, Optimizely, Contentful, Shopify and BigCommerce. With over 20 years of experience across digital, technology and eCommerce, our team has worked with almost every major platform.

Rather than pushing a preferred platform, we start with your business, your current technology, and your goals. If you already have a platform, we optimise and scale it. If you're evaluating new options, we help you choose the one that fits your size, budget, and long-term roadmap, not the one that costs the most. That’s why every engagement begins with Discovery so we can audit your current tech, identify opportunities, and recommend only what drives real ROI.

Yes. We optimise for both search engines (SEO) and AI/answer engines (AEO).

This includes structured data, semantic content optimisation, technical SEO, performance improvements, GEO insights and creating content that AI engines prefer in their answers.

Yes. We provide long-term support including maintenance, security patching, performance monitoring, content assistance and continuous, data-driven optimisation. Our goal is to be a long-term partner who keeps your platform scalable, high-converting and capable of driving sustained revenue and customer loyalty.

Yes. We integrate CRMs (HubSpot, Salesforce, Dynamics, Klaviyo), ERPs, analytics platforms, PIMs (Akeneo, Salsify), DAMs, CDPs, marketing automation tools and custom APIs. We ensure data flows seamlessly across your digital ecosystem.

Yes. We design and build eCommerce sites for brands needing fast, scalable and flexible eCommerce experiences. We work with modern eCommerce platforms and headless commerce architectures. We understand integrations with payment and logistic, ecommerce user experience design and conversion rate optimisation, and we leverage data to make sure your ecommerce site converts better than your competitors!

Yes. We specialise in modern, headless and composable architectures. Our team has delivered solutions using platforms such as Contentful, Optimizely and custom headless stacks. We help organisations decide if headless is right for them and migrate from legacy CMS platforms.

Absolutely. We manage everything from content modelling and migration to design, development, SEO preservation and technical architecture. This ensures a smooth transition without losing content, traffic or SEO performance.

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