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Why us?

Accelerate Your Digital Performance with Optimizely and Paved Digital

Optimizely is consistently recognised as a Leader in the Gartner® Magic Quadrant™ for Digital Experience Platforms for the 6th consecutive year and a Leader in The Forrester Wave™: Experience Optimization Solutions (Q4 2024). It helps more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands.

At the heart of its innovation is Optimizely One, the industry’s first operating system for marketing. Optimizely One unifies the entire marketing lifecycle, from planning to creation, experimentation to analysis, into a single workflow. And with Opal, Optimizely’s embedded AI engine, every step is accelerated with intelligent suggestions, insights, and personalisation at scale.

With over 15 years of experience delivering Optimizely solutions, the Paved Digital team helps you build and optimise your platform the right way—using best practices tailored to your business. Our approach gives you complete control over the customer journey while making life easier for marketers and content editors. You can scale confidently without the burden of complexity, maintenance, or escalating development costs. And because we stay closely aligned with Optimizely’s latest updates and innovations, your platform always remains current—so you don’t have to worry about keeping up.

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Optimizely is a powerful digital experience platform, but with so many moving parts it can feel overwhelming. That’s why Paved Digital helps you simplify, unlock underused features, and turn the platform into measurable business outcomes.

Optimizely Has the Power. We Help You Harness It.

Optimizely is one of the most powerful digital experience platforms available, but with so many features and amazing functionality, you team may find themselves asking:

  • How do we get more from Optimizely than just the CMS basics?
  • How can we connect Experimentation, Personalisation, and ODP without silos?
  • How do we scale content operations across teams and regions without slowing down?

At Paved Digital, we cut through the complexity. We help you simplify your platform, unlock underused features, drive ROI with analytical insights and tie everything back to measurable business outcomes.

From content and commerce to experimentation and ongoing support, Paved Digital helps you unlock the full potential of Optimizely — simplifying complexity, scaling with confidence, and driving measurable growth.

What Paved Digital can help you with

  • Content Management PlatformsWhether you’re considering Optimizely for the first time, upgrading, or redeveloping, we support you end to end, from platform assessment and selection, through strategy and design, to full implementation.
  • Commerce EnablementWe help you unlock the full potential of Optimizely’s Commerce platform to deliver seamless, tailored buying journeys for both B2C and B2B customers and ensure your commerce solution is flexible, personalised, and ready to scale.
  • Experimentation and OptimisationFrom setting up Optimizely’s experimentation platform to building sustainable optimisation programs, we ensure every test is designed to uncover insights, improve conversion, and deliver measurable growth.
  • Platform Maintenance and SupportA powerful platform needs the right care to keep delivering value. We provide ongoing Optimizely maintenance and support so you can focus on growth while knowing your platform is secure, reliable, and fast.
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Our Optimizely Certified Experts

Sara Åkesson - Paved Digital's Senior Solution Architect

Sara Akesson

Senior Solution Architect
Mickey Doan (Doan Kiet Tuong) is a Senior Tech Lead at Paved Digital.

Mickey Doan

Technical Lead
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Sang Tra

Senior Software Engineer

About Optimizely

Optimizely is more than a CMS — it’s a complete digital experience platform that helps marketers create, test, and optimise with confidence. From content creation and collaboration to experimentation, personalisation, and data-driven insights, Optimizely brings everything together in one powerful ecosystem. Backed by AI, it gives your team the tools to move faster, make smarter decisions, and deliver experiences that truly connect.

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Optimizely CMS: Build fast and launch with confidence

Optimizely CMS is the foundation of the platform, giving marketers everything they need to create, manage, and scale digital content. More than just a publishing tool, it’s designed to support modern teams with AI-driven workflows, flexible integrations, and multi-market capabilities. With Optimizely CMS you can:

  • Create and collaborate without bottlenecksWith the embedded DAM, it’s easy to find, reuse, and update assets without leaving the editor. Customise styles and preview instantly, while Opal, Optimizely’s AI, offers smart suggestions. Built-in workflows keep reviews and approvals moving smoothly.
  • Delivery everywhere from one placeManage all your sites and pages in one place, then publish to any channel, app, or device with speed and security. AI-powered translation makes it simple to localise full pages instantly, making Optimizely CMS a popular choice among clients with multimarket, multilingual sites.
  • Architect for growth and integrate anythingOptimizely CMS connects with your own CRM, PIM, and DAM also — pulling content from multiple sources with ease. And with semantic, AI-powered search, you’ll always find what you need in seconds.
Optimizely CMP brings your entire content operation together, from planning and collaboration to creation and distribution, so teams can work smarter, faster, and at scale.

Content Marketing Platform (CMP): Where your content comes together

While a CMS helps you publish, Optimizely’s CMP brings your entire content operation together, from strategy and creation to collaboration and distribution. This is a key differentiator of Optimizely One, which ensures your entire team work within one platform and move as efficiently as possible, together! With Optimizely’s CMP you can:

  • Plan and collaborate seamlesslyStay on top of every campaign with multi-view calendars and shared workspaces. Flexible, AI-powered workflows make reviews, feedback, and approvals smoother than ever. You can even publish content to your CMS directly from CMP.
  • Scale production with AI agentsKeep messages consistent and on-brand by tapping into specialised AI agents. Centralise assets with smart search and metadata tagging and publish directly to any channel — all without leaving the platform.
  • Stay data-drivenSee exactly what resonates with your audience through built-in analytics and performance insights. Then, refine your strategy by integrating Optimizely Experimentation, designed to help every piece of content prove ROI.
Optimizely makes it easy for marketers to test, learn, and personalise at scale, eliminating the guesswork.

Experimentation & Personalisation: Turn ideas into impact

Optimizely makes it easy for marketers to test, learn, and personalise at scale, eliminating the guesswork. From fast, flicker-free testing to AI-driven insights, you’ll know exactly what resonates and deliver more of what works. With Optimizely’s Experimentation and Personalisation you can:

  • Run smarter, faster testsAI helps you generate variations instantly, explains results with easy-to-read summaries, and even suggests new experiments. Edge delivery and server-side execution keep tests lightning-fast and flicker-free, so every user experience stays seamless.
  • Go beyond A/B testingFrom multivariate tests to multi-armed bandits, you can explore what drives engagement across every touchpoint. AI dynamically shifts traffic toward winning variations, ensuring more visitors see your top-performing experiences.
  • Personalise every journeyConnect data from across your stack to build real-time audiences, then deliver tailored content based on behaviour, context, or intent. With ready-to-use templates and a visual editor, you can launch on-brand experiences quickly and track ROI with detailed, marketer-friendly reporting.
Optimizely’s Data Platform (ODP) unifies all your customer data, segments it intelligently, and activates it in real time.

Optimizely Data Platform (ODP): Turn customer data into customer delight

Marketers today sit on mountains of data, but making sense of it can be a challenge. Optimizely’s Data Platform (ODP) unifies all your customer data, segments it intelligently, and activates it in real time. That means every campaign, experiment, and experience can be backed by the insights that matter most. With ODP you can:

  • Unify your data into one clear viewBring together data from your website, Optimizely tools, and 60+ integrations like Salesforce and HubSpot. Build up-to-date customer profiles enriched with behaviour, preferences, and attributes — all in one place.
  • Segment with precisionEasily create and manage dynamic segments that update in real time. Target audiences based on browsing history, purchase behaviour, or engagement patterns, so you’re always reaching the right people with the right message.
  • Activate across every channelUse those segments instantly on your Optimizely CMS or Commerce as well as Optimizely Experimentation. Trigger personalised campaigns on web, mobile, email, and more — from a homepage tailored to someone’s past purchases, to a discount code based on cart value.
Opal AI: Powering Every Smart Move
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Opal AI: Powering Every Smart Move

Behind every Optimizely experience is Opal, the platform’s AI engine. It takes on the heavy lifting by generating ideas, suggesting improvements, and uncovering insights you might have missed — all in real time. With Opal, your team spends less time on manual tasks and more time focusing on strategy and creativity. From AI-driven experiments to predictive analytics and personalised recommendations, Opal helps you deliver meaningful experiences at scale — faster, smarter, and with confidence.

Optimizely is a modern Digital Experience Platform (DXP) that combines CMS, commerce, experimentation, personalisation, and marketing automation in one ecosystem. What sets it apart is its ability to test, measure, and optimise experiences continuously.

At Paved Digital, we help brands understand which Optimizely products they actually need and how to use them to deliver measurable results. We have delivered thousands of projects on Optimizely using the entire Optimizely One tech stack.

Optimizely is an excellent fit for businesses that want a powerful CMS with personalisation, experimentation, and enterprise-level content governance. It’s particularly strong for mid-market and enterprise brands with complex content or multi-market needs. We’re platform-agnostic, so our job is to confirm whether Optimizely is truly the best ROI for your goals, not to push it unnecessarily. If another platform suits you better, we’ll say so.

Optimizely has one of the most advanced experimentation engines on the market. You can test variations, personalise content, and optimise customer journeys based on real user behaviour. We help clients design an experimentation roadmap that starts small, delivers quick wins, and scales into a full optimisation program that drives long-term growth.

Optimizely pricing varies based on products, traffic, content volume, commerce needs, and enterprise scale. It’s an enterprise investment, but for companies needing testing, personalisation, and multichannel content operations, it often provides significant ROI. We help you rightsize your Optimizely investment and avoid paying for modules you don’t need.

Not always. Many businesses only need CMS to start. Others benefit from Optimizely Commerce or the full suite. There are also PaaS and SaaS versions that we can help you differentiate and choose accordingly.

At Paved Digital, we tailor the solution to your goals so you're not over-engineering or overspending. We often start small, prove value, then scale modules as your digital maturity grows.

A typical Optimizely implementation takes 8-20+ weeks depending on scope, integrations, content modelling, data migration, and front-end complexity. We work in iterative phases so you can launch faster, test sooner, and scale based on real results.

Optimizely Opal is Optimizely’s AI layer that powers content creation, personalisation, search optimisation, analysis, and workflow automation across the Optimizely DXP. It’s designed to help teams work faster, generate higher-quality content, and make smarter decisions using AI-driven insights.

You can build on top of Opal AI agent or use the out-of-the-box agents to create landing pages from Figma prototypes in just a few minutes, generate experimentation ideas, calculate sample size, and even build and analyse your experimentation.

Ready to Unlock the Full Power of Optimizely?

Optimizely has everything marketers need to build, test, and optimise experiences, and we help you navigate the waters faster with our Optimizely expertise. Whether you are starting from scratch with Optimizely, looking to replatform from an underperforming solution, or trying to get the best out of an existing Optimizely solution, we’ve done it all before. Don’t wait until it’s too late! Ready to get started?

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Optimizely Solution Partner Australia | Optimizely Experts