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Paved Digital x Optimizely: Certified Solution Partner in Australia

Turning The Full Optimizely Platform into Business Results

Optimizely is the AI platform for marketing and digital teams, used by more than 10,000 brands to create, test and personalise digital experiences, and to prove their impact. At its core sit three products: an Agentic CMS for building and publishing content, Agentic Experimentation for testing and personalisation, and an Agent Platform where teams can use more than 50 pre-built AI agents or build their own without writing code. These agents draft content, set up experiments, check for compliance and report on results, while people stay in control of what goes live. Opal, the AI behind them, became Mark in September 2026. The result is a platform built for three audiences at once: the marketers who run it, the customers who use it, and the AI tools that increasingly read it first.

Paved Digital is a certified Optimizely Solution Partner. Our team has delivered Optimizely solutions for more than 15 years, across CMS builds, upgrades, migrations, commerce and experimentation, with Optimizely-certified specialists in house across development and strategy. That depth shapes how we approach every project. We know how Optimizely's products work together, and how decisions made early in a build shape what the platform can do years later. When the standard approach falls short of what a project needs, our team builds what it takes to get it right. We also track each release closely, from CMS 13 to the latest agents, so clients adopt new capabilities when they add value.

What we bring to the partnership is a business lens on a technical platform. An AI agent is only as useful as the content, data and systems it draws on, so every Optimizely engagement starts with your goals, not the feature list. We advise on whether Optimizely suits you and which products you actually need. Then we build the foundation that lets its AI perform: structured content, clean data and connected systems. Results depend on more than the platform, so our team also covers what surrounds it, from SEO and GEO and conversion rate optimisation to data and analytics and AI solutions. You get one partner accountable for the whole result.

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What working with Paved on Optimizely looks like

Optimizely gives teams a lot of capability. How it's set up decides how much of that capability a business actually uses. These principles shape every Optimizely project we deliver.

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    Built for the people who run it

    Optimizely is built for marketers, so we build it that way. Content models, templates and workflows fit how your team creates and publishes, giving editors control without waiting on developers and keeping maintenance costs predictable as you grow.

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    Strategy and engineering at the same table

    Our digital strategists, data specialists and developers work on Optimizely projects together from day one. Architecture decisions are made with your marketing goals in view, and marketing plans are grounded in what the platform can actually do.

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    Measured from the start

    Tracking and analytics and experimentation are planned into the build, not added after launch. Every release can be tied to a result, and the case for your next investment rests on evidence.

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    Your team, ready to run it

    We work alongside your people throughout the project, so they finish confident using Optimizely and its AI agents day to day, and the platform keeps delivering long after go-live.

Paved Digital’s strategists and developers working together on an Optimizely project

How we help you get more from Optimizely

Optimizely covers a lot of ground, from content and commerce to AI agents, experimentation and personalisation. We organise our work around three outcomes: a platform your team can run with confidence, AI that takes real work off their plate, and a digital strategy that keeps results growing long after launch. Each area is led by specialists who work on it every day, and all three are planned together, so every part of your Optimizely investment supports the others.

Paved Digital builds, migrates, upgrades and supports Optimizely CMS and Commerce so it performs from day one

Build, migrate and run: Optimizely CMS and Commerce

Everything Optimizely offers, including its AI, draws on the content and data inside the CMS. We set it up to perform from day one and keep it performing, whether you're starting fresh, moving to Optimizely or getting more from the platform you already have.

  • New builds, SaaS or PaaSWe help you choose the right Optimizely CMS model, then design and build it, from content modelling and integrations to the front end, with DAM and CMP connected so content moves from plan to publish in one workflow.
  • Migration to OptimizelyWe plan and run the full move, from content modelling and data mapping to migration and go-live, with redirects managed to protect your search rankings. Where it makes a difference, we build our own tooling, including a purpose-made migration tool, to keep large migrations on schedule and within budget.
  • Upgrades to CMS 13CMS 13 is a major release, bringing Optimizely Graph, Visual Builder and new AI features. We plan and deliver the upgrade, including the move to Graph, without rebuilding the templates your team already uses.
  • B2B and B2C commerceWe build commerce experiences on Configured Commerce and Commerce Connect, integrated with your ERP, CRM and PIM.
  • Ongoing support and BAU takeoverWe keep your platform secure, fast and current, or take over an existing Optimizely build from another team.
Paved Digital puts Optimizely Opal AI agents to work on the right tasks, with guardrails and human approval

Put AI to work: Optimizely Opal

Optimizely's Agent Platform lets marketing teams hand everyday work to AI agents and Virtual Teammates. The value comes from choosing the right work, and setting the agents up to do it well.

  • Finding the right use casesWe review your team's workflows and identify where agents save the most time, from content production and compliance checks to reporting.
  • Setting up agents and Virtual TeammatesWe configure Optimizely's pre-built agents and Virtual Teammates, such as the CRO Manager and SEO & AI Search Analyst, around your brand, data and approval process.
  • Building custom agentsWhen no pre-built agent fits, we build your own on Opal, connected to the tools you already use and grounded in your brand guidelines and compliance rules.
  • Guardrails your team can trustWe set up quality checks and human approval steps, so nothing goes live without the right sign-off.
Paved Digital uses Optimizely experimentation, personalisation and analytics to turn your platform into growth

Grow results: digital strategy on Optimizely

A well-built platform gives you the tools. Turning them into growth takes a plan. Our digital strategy team uses Optimizely's experimentation, personalisation and analytics tools to find what converts, scale what works, and keep your brand visible in both search engines and AI answers.

  • Experimentation programsFrom setup to a full testing roadmap, we design, run and report on experiments, using Optimizely's agents to move from idea to live test faster.
  • PersonalisationWe build audiences from your data and deliver tailored content in real time, then measure the impact of every variation.
  • Analytics you can act on
  • Visibility in search and AIAccording to Optimizely, 57% of web requests now come from bots. We optimise your content for search engines and AI answers alike, and track how AI tools represent your brand.
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Meet Our Optimizely Experts

Tien Le - Head of Digital Strategy

Tien Le

Head of Digital Strategy
Sara Åkesson - Paved Digital's Senior Solution Architect

Sara Akesson

Senior Solution Architect
Mickey Doan (Doan Kiet Tuong) is a Senior Tech Lead at Paved Digital.

Mickey Doan

Technical Lead
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Sang Tra

Senior Software Engineer

The Optimizely platform at a glance

Optimizely describes itself as the AI platform for marketing. It’s designed for three audiences at once: the marketers who run it, the customers who experience it, and the AI agents and search tools that now read and act on digital content. Its products work on their own or together, with AI agents operating across all of them.

Optimizely Agent Platform (Opal) lets marketing teams hand everyday work to pre-built or custom AI agents

Optimizely Agent Platform

Optimizely Agent Platform, built on Opal, lets marketing teams hand everyday work to AI agents, with no code required. Agents draw on your brand guidelines, content and connected tools, and work within the guardrails your team sets.

  • 50+ pre-built agents, or build your ownUse agents purpose-built for marketing, such as campaign briefs, GEO audits and analytics reports, or build custom agents and chain them into automated workflows.
  • Virtual TeammatesBring in AI teammates for specific roles, including CRO Manager, SEO & AI Search Analyst and Marketing Analyst, that work proactively and build memory over time.
  • Governance built inQuality scoring, human approval steps and full activity logs keep every output on-brand and accountable. Your data is never used to train external models.
Optimizely Agentic CMS lets marketers build, publish and manage content across channels without waiting on developers

Optimizely Agentic CMS

Optimizely CMS is where digital experiences are built, managed and published. As an agentic CMS, it has AI agents working inside it, drawing on your content, brand and data to help your team create and maintain pages. It's available as SaaS or PaaS, with CMS 13 as the latest major release.

  • Build and launch without bottlenecksMarketers create, edit and publish pages with Visual Builder and reusable templates, without waiting on developers.
  • Create once, publish everywhereManage multiple sites, languages and channels from one place, with AI translation, Optimizely Graph for headless delivery, and an embedded DAM for assets.
  • Content operations and commerce in one placeThe Content Marketing Platform (CMP) plans and manages content from brief to publish, while Optimizely Commerce extends the CMS into B2B and B2C buying experiences.
Optimizely Agentic Experimentation helps teams test anywhere, personalise in real time and prove what works

Optimizely Agentic Experimentation

Experimentation is where Optimizely made its name, and AI is now built into every stage, from first idea to final call. Optimizely is a Leader and Customer Favorite in The Forrester Wave™: Experience Optimization Solutions, Q3 2026, and a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for the second consecutive year. More than two million experiments have run on the platform.

  • Test anywhereRun no-code experiments with the visual editor, or server-side tests and feature rollouts with Feature Management, using A/B, multivariate and multi-armed bandit methods.
  • Personalise in real timeShow each visitor the content, offers and recommendations most relevant to them, informed by behaviour and experiment results.
  • Prove what worksWarehouse-native analytics tie every experiment to business outcomes, while AI agents help build tests and recommend what to test next.
Opal AI: Powering Every Smart Move
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Opal AI, now Mark: the intelligence across the platform

Behind every Optimizely product sits its AI, long known as Opal. It drafts content in the CMS, builds and analyses experiments, explains what drove a conversion, and powers the agents and Virtual Teammates that take on everyday marketing work. In September 2026, Optimizely renamed Opal to Mark (short for marketing), alongside Mark-IQ, the data and context layer the AI draws on, and Mark-Bench, an open-source benchmark that scores AI on real marketing tasks. In Optimizely's own testing, its platform ran tasks 88% cheaper than calling a frontier model directly, with higher quality scores. For marketing teams, the takeaway is simple: the AI is designed for marketing work, not adapted to it.

Optimizely is the AI platform for marketing and digital teams. Businesses use it to build and manage websites, run experiments, personalise content and hand everyday marketing work to AI agents. Its core products are Agent Platform (Opal), Agentic CMS and Agentic Experimentation, supported by content marketing, asset management, analytics, feature management and commerce tools.

Yes. The CMS remains at the heart of Optimizely, and it's now an agentic CMS: AI agents work inside it to create, translate and optimise content, with your team approving what goes live. It's available as SaaS or PaaS, and CMS 13 is the latest major release. What has changed is that the CMS now sits within a wider AI platform for marketing.

Opal is Optimizely's AI. It powers the Agent Platform, where teams use more than 50 pre-built agents, build their own without code, and bring in Virtual Teammates for roles like CRO Manager. In September 2026, Optimizely renamed Opal to Mark, alongside Mark-IQ, its data and context layer, and Mark-Bench, an open-source benchmark for marketing AI. See how Optimizely Opal compares with other AI visibility tools.

Optimizely pricing depends on the products you choose, your traffic, content volume, commerce needs and scale. It's an enterprise investment, and for businesses that need content, testing and personalisation working together, it often delivers a strong return. We help you size your Optimizely investment to your goals, so you only pay for the products you'll use.

Optimizely suits businesses that want a powerful CMS with experimentation, personalisation, AI agents and enterprise-level governance. It's particularly strong for mid-market and enterprise brands with complex content or multi-market needs. We advise on whether Optimizely fits your goals, and which of its products will deliver the best return.

It depends on your goals. Some businesses need only the CMS, while others gain more by adding Experimentation, Commerce or Agent Platform. The CMS also comes in SaaS and PaaS versions, each suited to different teams. We map your needs to the right combination, so you're not over-engineering or overspending.

Optimizely has one of the most advanced experimentation engines on the market, from no-code web tests to server-side experiments and feature rollouts, with AI agents now helping to build tests and recommend what to test next. We help clients turn that capability into a structured program that keeps learning. Read why most organisations test but don't learn.

Ready to Unlock the Full Power of Optimizely?

Optimizely gives marketing and digital teams everything they need to build, test and personalise experiences, now with AI agents working alongside them. Whether you're new to Optimizely, moving to it from another platform, or getting more from the one you already have, we've helped teams at every stage. Tell us what you're trying to achieve, and we'll help you plan the right next step.

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