Paved Digital x Adobe: Solution Partner in Australia

Adobe has never been more capable. The value is in how it all connects.

Adobe has reshaped its platform around AI. Experience Cloud is now Adobe CX Enterprise, with AI agents working across content, commerce and customer data. Adobe Commerce (formerly Magento) now comes in three forms to suit different businesses, and Adobe Experience Manager (AEM) now builds pages for search engines and AI answers alike.

As a set of products, Adobe offers more than ever. As a business result, that capability depends on the decisions made around it. Most of our Adobe conversations start with the same three questions.

  • Which products will make the biggest difference first?

  • How will they work together?

  • And how do you get them live on time, on budget, with a return you can measure?

The answers are different for every business. The questions are not.

As an Adobe Solution Partner, we work across the wider Adobe stack, from Adobe Commerce and AEM to Real-Time CDP, Journey Optimizer, Target and Analytics, and connect it to the rest of your technology. When you need something Adobe doesn't offer out of the box, we build it. We use AI where it takes real work off your team, not where it adds one more tool to manage. Our digital strategy team keeps results growing through SEO and GEO, conversion rate optimisation and analytics. Adobe brings the capability. We help you put it to work.

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Why Paved Digital?

A clear path through the Adobe platform

Adobe now spans content, commerce, customer data, analytics and AI, and it keeps evolving. That breadth is what makes it powerful. It's also why the right path through it looks different for every business. Our role is to be your guide: we know how the pieces fit together, which ones matter most for you, and in what order to bring them in. Four principles shape how we do it.

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  1. 01

    Turn the platform into a plan

    We map Adobe's products to your goals and systems, then show you where to start and what comes next. One clear roadmap, in plain language.

  2. 02

    Build alongside the core, not inside it

    We extend Adobe with App Builder, adding what your team needs outside the core code. Upgrades stay simple, and there's less custom code to maintain.

  3. 03

    Plan the connections before the build

    We design how your Adobe products and wider tech stack share data from the start. Content, product data and customer insight work together, not in silos.

  4. 04

    Measure from day one

    Tracking is built in, not added after launch. Every release ties to a business result, so your next Adobe investment is backed by evidence.

A team of digital experts collaborating on a project at Paved Digital, a digital agency in Sydney.

How we help you get more from Adobe

The three questions at the top of this page shape how we work. Each one has its own team of specialists, and all three are planned together, so every part of your Adobe investment supports the others.

Paved Digital builds fast, accessible Adobe Commerce storefronts, running B2C and B2B stores from one platform.

Choose and build: your Adobe foundation

Which products will make the biggest difference first? For most businesses, it's commerce, content or both. As an Adobe Solution Partner, we help you choose the right Adobe Commerce Option. Then design and build it, whether you're starting fresh or moving platforms.

  • Platform advice and roadmapWe find the right Adobe products for your goals and plan what comes next.
  • Adobe Commerce buildsOnline stores for consumers, business buyers or several brands at once.
  • AEM implementationFast, structured AEM sites your marketers can update themselves, built to perform in search engines and AI answers.
  • Migration and upgradesA smooth move to Adobe or its latest version, without losing data or search rankings.
  • Support and BAU takeoverWe keep your platform secure and up to date, or take over from another team.
Paved Digital connects Adobe Commerce, AEM and customer data to the rest of your business, and extends Adobe with App Builder.

Extend and connect: App Builder, integrations and customer data

How will the products work together? We connect commerce, content and customer data to each other and to the rest of your business. Where Adobe doesn't cover a need, we build it, like our Order Export App, built with App Builder and live on Adobe Exchange.

  • App Builder extensionsCustom features built outside the core, so upgrades stay simple.
  • Back-office integrationsAdobe Commerce connected to your ERP, CRM, PIM and order management, so product, stock and order data stay in sync.
  • Commerce and content togetherProducts and content managed in one place, so every page tells the full story.
  • Real-Time CDPOne view of each customer, turned into audiences you can use anywhere.
  • Customer Journey AnalyticsClear dashboards that show how customers move and what drives results.
Paved Digital delivers Adobe projects on time and keeps results growing through testing, personalisation and visibility in AI search.

Deliver and grow: on time, on budget, with a return

How do you get it live and prove the return? Clear delivery, then steady improvement after launch. Adobe reports AI-referred traffic converts at 4.4 times the rate of organic search, so we cover search and AI visibility, conversion rate optimisation and personalisation.

  • Delivery you can plan aroundSydney-led strategy and a dedicated delivery team, so scope, time and cost stay clear.
  • Testing with Adobe TargetWe test what works best on your site and build on every result.
  • Personalised journeysThe right message across email, web, app and SMS, triggered by what customers do.
  • Brand Visibility and GEOWe track how AI assistants describe your brand and help you show up in their answers.
  • AI-ready product dataProduct information that AI assistants and search engines can read and recommend.
Icon Expert

Our Adobe Certified Experts

Sara Åkesson - Paved Digital's Senior Solution Architect

Sara Akesson

Senior Solution Architect
Mickey Doan (Doan Kiet Tuong) is a Senior Tech Lead at Paved Digital.

Mickey Doan

Technical Lead
Duong Vo - Adobe Technical Lead

Duong Vo

Adobe Technical Lead

The Adobe platform at a glance

We help you build around what matters most: content, data and customer journeys, in the mix that fits your business. Adobe now delivers over 1 trillion customer experiences a year for enterprise brands. With AI taking on more production work, marketers can focus on strategy, segmentation and the workflows that deliver personalisation at scale.

These are the products our clients ask about most. We work across the wider Adobe stack too, and connect it to the other platforms you use.

Adobe Commerce runs storefronts that are built to scale and ready for AI shopping assistants.

Adobe Commerce (formerly Magento)

One platform for B2C and B2B commerce, from storefront and catalogue to checkout and order management.

  • Three ways to run itOn-cloud (PaaS), as a Cloud Service (SaaS), or as Commerce Optimizer, which adds Adobe's storefront, catalogue and merchandising to your existing platform.
  • Built for scaleMultiple brands, markets, currencies and languages from one platform, with capacity Adobe puts at more than 200,000 orders an hour.
  • Ready for AI shoppingAI-ready product data, support for emerging agentic commerce protocols, and conversational shopping through Adobe Brand Concierge.
AEM helps teams create content once and deliver it across websites and apps, on pages built for high performance.

Adobe Experience Manager (AEM)

Adobe's content management platform, built to deliver the right content to customers when and where they need it. It brings websites, digital assets, forms and structured content together, with AI agents helping teams create and update content at speed.

  • Websites and apps, your wayAEM Sites builds and manages your websites and apps. Marketers edit visually or in Microsoft Word and Google Docs, then publish without waiting on developers.
  • Assets ready to useAEM Assets stores, adapts and delivers images and video across every channel, so teams spend less time searching and resizing.
  • Fast and ready for AIStructured pages built for strong Core Web Vitals and readable by both search engines and large language models.
Adobe Brand Visibility shows how AI assistants talk about your brand against competitors, and where to improve.

Customer Journeys: Create personalised experiences that convert

Formerly Adobe LLM Optimizer, Brand Visibility is Adobe's generative engine optimisation (GEO) product. It shows how AI systems see your brand and helps you improve it.

  • See how AI represents youTracks how ChatGPT, Claude, Perplexity, Google AI Mode, Microsoft Copilot and other AI systems represent your brand against competitors.
  • Fix issues without engineeringDeploys fixes such as structured data and crawler access at the CDN edge, with no engineering sprint, on Fastly, Akamai or Cloudflare.
  • Tie visibility to revenueConnects AI visibility to conversions and revenue inside Adobe Analytics and Customer Journey Analytics.
Adobe Real-Time CDP brings customer data from every channel into one profile, so each customer gets the right offer at the right time.

Adobe Real-Time CDP and Analytics

The data layer that tells you who your customers are and what they do.

  • Real-Time CDPUnifies customer data from every source into real-time profiles and audiences, with AI that predicts who is likely to convert.
  • Customer Journey AnalyticsConnects online and offline interactions into one customer journey, with AI that answers questions in plain language.
  • Content AnalyticsUses AI to identify which image attributes, such as colour, tone or setting, drive engagement and conversion.
Adobe Target and Journey Optimizer test what works and show each customer the experience that performs best.

Adobe Journey Optimizer and Adobe Target

Where customer data turns into action: the right message, offer or experience for each person, tested and improved over time.

  • Journey OptimizerOrchestrates real-time journeys and campaigns across email, web, app and SMS from one canvas, using unified customer profiles.
  • Target testingRuns A/B and multi-armed bandit tests to find which experience performs best with your audience.
  • Target personalisationUses AI to choose the best experience for each visitor in real time, based on their behaviour.

Adobe CX Enterprise is the new name for Adobe Experience Cloud, announced at Adobe Summit in April 2026. It brings Adobe's content, commerce, data and AI products into one platform built around brand visibility, customer engagement and content supply chain. Products you already use, like Adobe Commerce and AEM, are part of it.

Adobe Commerce is the enterprise platform Magento became after Adobe acquired it in 2018. Magento Open Source is still available as a free version. Adobe Commerce adds enterprise features, cloud hosting, B2B tools and AI-powered merchandising. Whether you need a Magento agency to support your current store or a partner to move you to Adobe Commerce, we can help.

Adobe Commerce on Cloud (PaaS) gives you the most control over code and hosting. Adobe Commerce as a Cloud Service (SaaS) is cloud-native and always up to date. Commerce Optimizer adds Adobe's storefront, catalogue and AI merchandising to the commerce platform you already run, without replatforming. We explain each one in our guide to the three options.

Adobe Commerce pricing depends on your annual online revenue, the option you choose, your implementation scope and your support needs. We provide transparent cost modelling, so you understand both the upfront investment and the total cost of ownership before you commit.

Adobe Experience Manager (AEM) is Adobe's content management platform. It covers websites and apps (AEM Sites), digital assets (AEM Assets), forms and structured content, so you can deliver the right content to customers when and where they need it. AEM Sites is the content management system (CMS) part, so yes, AEM is a CMS, and more besides. AI agents help teams create and update content, and pages are built to perform in both search engines and AI answers. It supports traditional, headless and hybrid delivery.

Brand Visibility, formerly Adobe LLM Optimizer, shows how AI systems like ChatGPT, Perplexity and Google AI Mode represent your brand. It helps you fix what keeps you out of their answers and ties AI visibility to revenue. It isn't limited to AEM customers. See how it compares in our review of AI visibility tools.

They do different jobs. Real-Time CDP unifies customer data and builds audiences you can act on. Customer Journey Analytics shows how customers move across channels and what drives results. Many businesses start with one and add the other as their needs grow. We help you decide where to begin.

Adobe suits businesses that want enterprise-grade commerce, content and customer data that can grow with them, especially across multiple brands, markets or B2B and B2C models. We advise on whether Adobe fits your goals and which products will deliver the best return first.

Ready to Make Adobe Work for You?

Choosing the right technology is one thing. Implementing it for maximum impact is another. As your local Adobe partner, we're here to provide the strategic guidance and hands-on technical help you need to succeed. Let's have a chat about your goals. We'll give you honest advice on how the Adobe Experience Cloud can help you get there.

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Adobe Solution Partner in Australia | Paved Digital