bLoyal Partner Australia | Loyalty Program Experts

Why us?

Maximise Customer Lifetime Value with bLoyal and Paved Digital

Customer loyalty is one of the strongest drivers of growth, but too many programs end up being complicated, hard to manage, or disconnected across channels. That’s where bLoyal comes in. Built for real-time, omnichannel loyalty, it powers personalised rewards, subscriptions, and promotions across ecommerce, in-store, and every customer touchpoint.

Trusted by brands like Greencross/Petbarn, PetO, Landy’s and Goodwill, bLoyal already supports 20M+ registered customers, 55M+ sales transactions each year, and more than $6.5B in annual sales.

At Paved Digital, we help you take full advantage of that power. From strategy to integration and optimisation, we ensure your loyalty program is easy to run, seamless for customers, and tied back to measurable business outcomes.

bLoyal Has the Reach. We Help You Turn It into Results.

bLoyal Provides the Platform. We Help You Build the Strategy.

bLoyal powers millions of customer relationships across leading brands, but loyalty can be difficult to design, launch, and scale effectively. Businesses often find themselves asking:

If we don’t have a loyalty platform yet, how do we know bLoyal is the right fit and where should we start?
If we already have bLoyal, how do we integrate it fully and optimise it to deliver measurable ROI?

At Paved Digital, we help you answer those questions — making loyalty programs effortless to manage, seamless across every channel, and directly linked to business growth.

What Paved Digital can help you with

Loyalty Program Design & StrategyFrom concept to launch, we help you design loyalty, rewards, and subscription programs that fit your customers and business goals.
Platform Implementation & IntegrationFrom ecommerce and POS systems to CRM and marketing automation, we make sure bLoyal connects seamlessly with the rest of your digital stack.
Personalisation & Campaign OptimisationWe help you use bLoyal’s powerful segmentation and automation to deliver personalised rewards, targeted promotions, and subscription models that drive repeat purchases.
Ongoing Support & GrowthA loyalty program isn’t “set and forget.” We provide continuous support, performance monitoring, and optimisation to ensure bLoyal keeps delivering value as your business grows.

About bLoyal

bLoyal is an omnichannel loyalty and engagement platform designed to help businesses turn one-time shoppers into lifelong customers. At its core is a single master customer record that unifies data across every channel — making it easy to launch promotions, run flexible loyalty programs, manage subscriptions, and engage customers in real time.

In-Flow Promotions

Promotions should feel seamless, not complicated. With bLoyal, every discount, coupon, or reward runs directly through your POS or ecommerce, so customers get the right offer at the right time. Highlights include:

Order-, product-, or volume-based promotions
BOGO, cross-sell, and minimum purchase discounts
Viral, seasonal, or customer-specific coupons
Gift card creation and management across channels

Flexible Loyalty Programs

Every customer base is different, and your loyalty programs should reflect that. bLoyal makes it easy to design initiatives that truly resonate with your shoppers. With bLoyal, brands can:

Launch points-based or dollar-value rewards
Track total purchase history or product-specific accruals
Convert points into discounts, promos, or gift cards
Run tailored Frequent Buyer programs

Personalised Subscriptions

Subscriptions are one of the most effective ways to drive recurring revenue and build stronger customer relationships. bLoyal gives you the tools to personalise them. Features include:

Standard or custom subscription models
Automated pre-paid or recurring billing
Flexible fulfilment options: delivery, shipping, or in-store pickup

Real-Time Engagement

The true power of loyalty lies in data. bLoyal’s Single Master Customer Record gives you a complete 360° view of every customer, helping you engage at the right time with the right message. Capabilities include:

Unified profiles built from every channel
Real-time audience segmentation
Triggered offers and campaigns tailored to behaviours

Ready to Turn Every Customer Into a Loyal One?

As your trusted bLoyal partner, Paved Digital helps you unlock the full value of customer loyalty programs. From design and implementation to optimisation and ongoing support, we ensure your loyalty solution works seamlessly across every channel. Let’s talk about your goals, and we’ll give you clear, practical guidance on building loyalty experiences that scale and last.