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Every visitor is different. Your website can be too.

Customers expect experiences that feel made for them. Getting there means understanding what each visitor needs, testing what works and acting on it quickly.

That's the idea behind Wingify. Formerly VWO, Wingify brings VWO and AB Tasty together into one platform for experimentation, personalisation, behaviour analytics, feature management, commerce and customer engagement, with an agentic AI layer called Wingz running across it all. More than 4,000 brands worldwide use it to make their digital experiences more relevant.

As a Wingify partner, Paved Digital helps teams put the platform to work, from first setup to an optimisation program that gets sharper with every experiment.

The best experience is different for every visitor. The way to find it is to test.

Try it with our 3-Month CRO Accelerator. Whether you're already on Wingify or still exploring, it's a low-commitment way to see experimentation working on your own site. Places are limited.

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How we help teams get more from Wingify

Wingify gives teams everything they need to understand visitors, test ideas and personalise experiences in one place. The results come from how it's used, and that's where we help.

Four questions teams ask when planning experimentation, from prioritising experiments to turning results into decisions

Great optimisation starts with the right questions

Teams that get the most out of experimentation tend to ask the same questions early:

  • Which experiments will make the biggest difference to our goals?
  • How can we spend less time setting up tests and more time learning from them?
  • How do we turn results into clear decisions, not just reports?
  • How do we make sure ideas are backed by evidence, not opinion?

Answering them takes more than a platform. It takes the right setup, clear priorities and a team that has done it before.

Paved Digital's Wingify support journey, from onboarding and setup to an ongoing optimisation program

From first setup to a program that keeps improving

We work with your team at every stage, so experimentation becomes part of how decisions get made:

  • Onboarding and setupWingify configured properly from day one, including tracking and goals
  • Tech stack and dataIntegrations that keep data accurate and connected across your systems
  • Experimentation and personalisation strategyHypothesis-led testing, prioritised against your business goals
  • Build and quality assuranceExperiments and personalisation launched without affecting performance or user experience
  • Insight to actionResults turned into clear recommendations and next steps

Each of these moves faster when strategy and development work side by side.

Experimentation results including 11x ROI, a 101% increase in start checkout rate and 5% higher average order value

Strategy and development under one roof

That's why our CRO strategists, with a deep understanding of Wingify, work alongside our in-house developers. Ideas go from hypothesis to live experiment without waiting on a separate team. We've run experimentation programs for businesses of all sizes, including enterprise, with results like:

  • 11x ROI on experimentation program investment
  • +101% start checkout rate
  • +5% average order value

About Wingify

Wingify is an agentic experience optimisation platform, formed when VWO and AB Tasty came together. It brings 16 years of experimentation experience into one platform built around a simple goal: make every digital experience relevant.

Here's what that looks like in practice.

Wingify Relevance Loop showing four steps, Understand, Decide, Act and Measure and Learn, with the Wingify products used at each step

One loop from insight to action

Wingify's Relevance Loop connects four steps in one place, so what teams learn turns straight into what visitors see:

  • Understand:Behaviour, journeys, intent and feedback in one view, even for anonymous visitors
  • Decide:Data and past learnings point to the next best action, whether that's an experiment, a personalisation or a feature rollout
  • Act:Decisions go live as tests, personalised experiences or releases
  • Measure and learn:Every result is tied to business outcomes and sharpens the next decision

We help teams run every step of the loop well, from turning behaviour data into hypotheses to turning results into a roadmap.

Wingz AI agents turning a request into ranked test ideas, with autonomy levels from propose and approve to autopilot, and safeguards such as approval gates and a kill switch

Wingz AI works across the whole loop

Wingz is Wingify's agentic AI. Rather than sitting on top of one tool, it works across the loop: spotting patterns in visitor behaviour, proposing ranked hypotheses, building variations from a plain-language prompt and reporting on impact.

Teams stay in control. Nothing goes live without approval, guardrails are always on, and autonomy can be increased over time as results build confidence. We help teams set the goals and guardrails Wingz works within, so its speed is pointed at what matters most.

    Wingify's six suites, experimentation, personalisation, analytics, feature management, commerce and engagement, connected to one shared visitor profile

    Six suites, one shared view of every visitor

    • Experimentation:A/B, split URL and multivariate testing
    • Analytics:Heatmaps, session recordings, journeys and on-site feedback
    • Feature management:Feature flags, staged rollouts and server-side experimentation
    • Commerce:Search, product recommendations and merchandising
    • Customer engagement:Behaviour-triggered browser push notifications

    Every suite runs on the Wingify Data Platform, so an audience built once works everywhere, and what's learned in one suite can be acted on in the next.

    Ready to make your digital experience more relevant?

    Relevant experiences aren't built in one big launch. They grow experiment by experiment, as each result shows what visitors respond to and where to focus next. All it takes is the right first step.

    Three ways to join Paved Digital's 3-Month CRO Accelerator: already on Wingify, new to Wingify or still exploring

    Exclusive Offer: The 3-Month CRO Accelerator

    This is the simplest way to see what Wingify and experimentation can do for your business, wherever you're starting from. Places are limited and offered on a first-come, first-served basis.

    • Already on Wingify? We set up the foundations, launch your first high-impact experiments and build a roadmap your team can run with.
    • New to Wingify?We work with Wingify to arrange access, so you can try the platform in real conditions before committing to a licence.
    • Still exploring?We show you what experimentation and personalisation could do for your business, with a platform demo shaped around your goals.
    A team of digital experts collaborating on a project at Paved Digital, a digital agency in Sydney.

    What's included

    Depending on where you're starting, the program can include:

    • Wingify implementation audit
    • Tracking & goal configuration
    • UX & conversion heuristic review
    • Funnel and journey analysis
    • Goal tree development
    • 1-2 high-impact experiments delivered
    • Prioritisation framework establishment
    • Experimentation roadmap for the next 3-6 months
    • Wingify training and hands-on support from our team

    Wingify is an agentic experience optimisation platform that helps businesses make every digital experience more relevant. It brings experimentation, personalisation, behaviour analytics, feature management, commerce and customer engagement into one platform, with an AI layer called Wingz working across it all.

    Wingify is the new name for the company and platform formed when VWO and AB Tasty came together. The merger was announced in January 2026, and the combined platform launched as Wingify in September 2026. VWO's and AB Tasty's capabilities now sit within Wingify's product suites.

    Wingz is Wingify's agentic AI. It works across the whole optimisation process, spotting patterns in visitor behaviour, proposing ranked hypotheses, building variations from a plain-language prompt and reporting on impact. Teams stay in control, with approval gates and guardrails always on.

    For most experimentation and personalisation, no. After a one-time SmartCode install, teams can build and launch experiments without writing code. Feature management and server-side experimentation use SDKs added to the codebase, which our in-house developers can set up.

    Yes. Wingify is built to scale, with SOC 2 Type II, ISO 27001 and GDPR compliance, data centres in the US, EU and India, and governance controls for large teams. It suits businesses at every stage, from first experiments to programs running across multiple sites and channels.

    Yes. Wingify offers a free trial, and our CRO Accelerator gives new teams a guided way to try the platform in real conditions. We work with Wingify to arrange access, so you can see results on your own site before committing.

    It's a short-term program that helps businesses start experimenting with confidence on Wingify. Depending on where you're starting, it covers setup, research, prioritisation, 1-2 high-impact experiments and a roadmap for the next 3-6 months. It's open to businesses already on Wingify, new to the platform or still exploring whether CRO is right for them.

    Wingify gives teams the tools, and a partner helps turn them into results faster. As a Wingify partner, Paved Digital brings CRO strategy and in-house development together, so your team gets support from setup and experiment design through to building, quality assurance and a roadmap that keeps improving.

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    Wingify Partner Australia | CRO & Optimisation Experts