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Visible Everywhere Your Customers Are Searching

Paved Digital's search optimisation practice covers the full spectrum:

  • traditional SEO for sustained organic rankings across Google, Bing, and beyond;

  • Answer Engine Optimisation (AEO) for featured snippets, People Also Ask, and voice search results;

  • and Generative Engine Optimisation (GEO) to build your brand's presence in AI-generated results across ChatGPT, Perplexity, and Gemini.

Our search team works directly alongside development and data so recommendations don't sit in a document. They get implemented and they show results.

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Why Choose Paved Digital as Your Search Optimisation Partner

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  1. 01

    SEO, development, and data under one roof

    Our SEO, development, and data teams work together under one roof. When we identify an opportunity, it moves straight to implementation without a ticket queue or a 3-month wait. The time from 'we found a problem' to 'it's live' is days, not quarters.

  2. 02

    We cover all three search channels

    SEO, AEO, and GEO aren't separate engagements. Building topical authority lifts GEO. Fixing schema improves AEO. Better content depth helps all three.

  3. 03

    We track AI visibility as a metric

    We measure AI Visibility Scores across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews and report on how your presence in AI-generated results changes over time.

  4. 04

    We report traffic and revenue, not just rankings

    Our KPIs ladder up to organic traffic growth, CTR improvement, and revenue impact, benchmarked against your baseline. We conduct content gap analysis, competitor research, and deliver a prioritised roadmap built around highest-impact opportunities.

Why Paved Digital's search optimisation practice covers SEO, AEO, and GEO across development, data, and AI visibility tracking to deliver measurable traffic and revenue impact

Paved Digital’s Search Optimisation Services

SEO Search Engine Optimisation Service

SEO Search Engine Optimisation

Getting your technical SEO setup right, your content found, and your authority built, our SEO work covers crawlability, schema markup to keyword strategy and content gaps.

What we do:

  • Technical SEO audit, monitoring, and issue resolution
  • Keyword research and content gap analysis
  • On-page optimisation: titles, meta descriptions, H1 structure, internal linking
  • Schema markup and structured data implementation (Product, FAQ, HowTo, Breadcrumb, Review)
  • Core Web Vitals improvement: including mobile performance, which Google uses for indexing every site it crawls
  • Domain authority and backlink monitoring
  • Off-page: digital PR, link acquisition outreach, competitor backlink gap analysis
AEO Answer Engine Optimisation Service

AEO Answer Engine Optimisation

AEO is about structuring your content to win featured snippets, People Also Ask boxes, and voice search responses, the real estate that sits above traditional rankings and captures high-intent traffic before it ever reaches a results page.

What we do:

  • Featured snippet targeting and content restructuring
  • FAQ and People Also Ask optimisation
  • Comprehensive schema markup for AI-readability
  • Voice search readiness
GEO Generative Engine Optimisation Service

GEO Generative Engine Optimisation

When someone asks ChatGPT, Gemini, or Perplexity to recommend a product, service, or agency and your brand comes up, that's GEO working. When it doesn't, that's a gap worth closing. We track AI Visibility Scores across major LLMs and build the content, entity authority, and citation footprint that gets brands mentioned in AI-generated responses.

What we do:

  • AI Visibility Score tracking and monitoring across Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude and AI Mode
  • Brand mention monitoring across LLMs
  • Topical authority building through structured content clusters
  • Entity authority and brand recognition signals
  • AI crawler accessibility so AI systems from OpenAI, Google, and Perplexity can efficiently read and understand your site content
  • LLM citation strategy: creating content that AI engines are trained to reference and quote

What a Search Engagement Looks Like

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Foundation (first 4–6 weeks)

Keyword research and content strategy aligned, technical SEO issues triaged, structured data recommendations scoped and handed to development, Core Web Vitals improvement plan underway.
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Ongoing optimisation

Category and product page optimisation, content creation for AEO/GEO, off-page outreach, AI visibility monitoring and entity building.
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Reporting

Monthly written reports with performance vs. KPIs, plus quarterly strategy sessions covering key learnings and roadmap for the next period. Year-end ROI analysis and planning for the year ahead.

Your customers are searching. Are they finding you?

Whether you need a technical SEO audit, an AI visibility strategy, or a full search optimisation program, we can show you where the gaps are and what it would take to close them.

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