Let's Talk

From Raw Data to Decisions You Can Act On

We handle the full data lifecycle: trusted tracking setup, dashboards built to be used, analysis that goes beyond the surface, and intelligence fed directly into your strategy and growth roadmap. Our analytics team works alongside digital strategy, CRO, and development so data informs every decision, not just the monthly report.

Banner Image

Why Work With a Data Analytics Partner?

Content Items

  1. 01

    We've done data analytics at every scale

    From a single ecommerce site to multi-market, multi-brand operations, webs and apps running 50+ markets and 10+ brands, we've built analytics programs that hold up under complexity. Whatever you're working with, we've likely seen bigger and messier.

  2. 02

    We start with your questions, not a tracking checklist

    Before any implementation, we map your business objectives to the decisions that need data behind them. We only track what's necessary, which means cleaner data, leaner setups, and no noise clouding the signal.

  3. 03

    We don't let tracking compromise performance or privacy

    Poorly implemented tracking slows your site and creates compliance risk. We build data setups that are lean, consent-compliant, stored and hosted to fit your business.

  4. 04

    We make data usable and insightful

    Every number in every dashboard has a "so what?": an insight, a recommendation, or a trigger for action.

  5. 05

    We're embedded

    Our analytics team works across digital strategy, CRO, and development so tracking informs every decision and shapes your roadmap. Data that connects everything, not another tool running in isolation.

Ecommerce data analytics and optimisation services covering tracking setup, GA4 implementation, dashboards, and CRO reporting

Our Data & Analytics Services

GA4 and Google Tag Manager audit and implementation services covering tracking audit, analytics setup, and GA4 property configuration

Google Analytics, Google Tag Manager Audit and Implementation

Many GA4 setups have gaps, misfires, or inconsistencies that silently distort reports. We start with your business questions and roadmap and work backwards to identify what's missing, broken, or misconfigured. We've built unified tracking architectures for organisations running 50+ markets and 10+ brands from a single event taxonomy, so reporting stays consistent and manageable at scale. Post-implementation, we monitor, catch anomalies early, and make sure events are firing the way they're supposed to.

Good for:

  • new site launches
  • website migration
  • mobile app tracking
  • multi-market ecommerce
  • tracking audits before a CRO program begins
Dashboard and business intelligence services delivering trusted, used, and actionable reporting for digital and marketing teams

Dashboards & Business Intelligence

Looker Studio. Power BI. Tableau. We build real-time dashboards that surface the metrics your marketing, product, and ecommerce teams need without them having to dig through GA4 every morning or build pivot tables in Excel. Every dashboard we build is tied to a question worth answering and is very easy for your team to use.

Good for:

  • teams spending too much time pulling reports manually
  • cross-functional teams who need one source of truth
  • executives who want visibility without having to learn GA4
Customer data platform implementation and first-party data strategy services for unified customer profiles and personalisation programs

CDP Implementation & First-Party Data Strategy

A Customer Data Platform (CDP) brings scattered customer data together into a single, enriched customer view, and then activates that knowledge across every downstream channel. We help you select the right platform, implement it properly, and connect it to your existing tech stack. This is the infrastructure behind personalisation, lifecycle marketing, and attribution that drives engagement and conversion rates up.

Good for:

  • brands ready to move beyond generic emails
  • businesses with high repeat-purchase potential or multi-brands who aren't capitalising on it
  • teams preparing for a personalisation, marketing automation or CRO programs
Ongoing reporting and marketing intelligence services connecting data to digital strategy and growth decisions

Ongoing Reporting & Marketing Intelligence

We don't just deliver reports, we tell you what the numbers mean, what's changed since last period, and what it should mean for your roadmap. Think of us as an embedded analytics function: part of your BAU team, sitting alongside your digital strategy, helping prioritise the backlog based on evidence rather than gut feel. We measure before and after every major change, site relaunch, campaign push, platform migration, new feature, new campaign pages, so you always have a clear performance baseline and a way to prove ROI.

Good for:

  • businesses without a dedicated analytics resource
  • teams that need reporting embedded into their digital strategy cycle
  • stakeholders who need to demonstrate performance to the board
Qualitative analysis services including heatmaps, session recordings, and user research to complement quantitative data

Qualitative Analysis

Conversion rates tell you whether users are engaging or purchasing from your brands. Qualitative data tells you where the problem areas may be. We layer heatmaps, session recordings, and user survey analysis alongside your quantitative data to build a complete picture of user behaviour: the friction points, the drop-offs, the moments where users give up or change their mind.

Good for:

  • UX and product teams investigating drop-off points
  • CRO programs that need richer evidence before running tests
  • post-launch analysis after a site redesign
Benchmarking and competitive intelligence services covering industry performance benchmarks, share of voice, and market positioning

Benchmarking & Competitive Intelligence

A 2% conversion rate could mean you're leading your category or leaving serious money on the table, depending on your industry, market, and more. We benchmark your performance against relevant industry data and competitive landscape research so you know where you stand and where the biggest opportunities are.

Good for:

  • annual planning cycles
  • new market entries
  • presenting the case for digital investment internally
  • understanding industry performance and trends
CRO analytics and experimentation reporting services supporting structured testing programs and data-driven decision making

CRO Analytics & Experimentation Reporting

Data and experimentation are inseparable. Our analytics practice works hand-in-hand with CRO and A/B testing team to design measurement frameworks before tests go live, analyse results with statistical rigour, and ensure every experiment has a clear success metric tied to a business outcome.

Good for:

  • CRO, ecommerce and product teams running A/B testing

Your data should be working harder. Let's make that happen.

Tell us where your data is today and where you want it to go. We'll work out the right approach together.

Contact us

Our Platform Expertise

The right platforms are the foundation of digital success. We work with industry-leading technologies to accelerate delivery, optimise performance, and unlock greater value from the tools that drive your business.
We use Adobe solutions to build seamless experiences that fuel growth.
We make the most of Adobe's industry-leading solutions to create seamless, data-driven experiences that help your business grow.
We use Optimizely to empower creators and boost engagement through experimentation.
Our Optimizely solutions focus on improving the content creators' experience and use experimentation to enhance engagement.
Paved Digital is a certified Contentful Solution Partner
We use Contentful's composable CMS to rapidly create and deliver consistent, high-impact digital experiences.
We use Storyblok's headless CMS to build flexible, editor-friendly digital experiences that are fast to launch and simple to manage without developer support.
We use Contentstack's headless CMS to build flexible, scalable digital experiences that are fast to deploy and easy for content teams to manage without developer dependency.
As a VWO partner, we help clients optimise every step of the user journey with clarity and confidence.
As a VWO partner, we design, run, and scale experimentation programs that turn data into measurable improvements in conversion and customer experience.
Enterprise-grade Shopify Plus solutions with customisation and automation
We deliver enterprise-level Shopify Plus solutions, combining high performance with advanced customisation and automation.
We use BigCommerce to build storefronts that scale with your brand.
We build conversion-focused ecommerce solutions on BigCommerce, creating storefronts that grow with your brand.
We use HubSpot to unify marketing and sales with automated workflows.
Our Hubspot solutions unify your marketing and sales on one platform, with automated workflows to attract leads and delight customers.
We use Klaviyo to build automated email and SMS programs that personalise communication across the customer lifecycle and drive repeat revenue.
Our partnership with bLoyal helps boost revenue and customer lifetime value.
Our partnership with bLoyal, a real-time omnichannel customer and loyalty platform, helps grow your revenue and customer lifetime value.
We use OpenAI to power innovative solutions for your business.
We put OpenAI’s advanced AI models to work, creating smart solutions that enhance customer experiences and streamline your business.
We use the Google stack to build strong data foundations for advanced SEO/GEO.
We use the Google stack (Analytics, Tag Manager, Search Console) to build a rich data foundation, fueling advanced SEO/GEO tactics.
We use Umbraco to deliver flexible, integrated projects faster and at lower cost.
We use Umbraco’s flexible, editor-friendly management and powerful integration to launch digital projects faster and at a lower cost.
Our partnership with Eunexus ensures your platforms are fast, scalable, and secure.
With our deep experience on Eunexus’s secure, high-performance hosting, we make sure your digital platforms stay fast, scalable, and well-protected.

Subscribe to our newsletter

Stay ahead with digital insights, monthly.